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TIMES SQUARE, New York (October 5, 2016) – October is National Domestic Violence Awareness Month and the National Coalition Against Domestic Violence (NCADV) has teamed up with New York City Council Speaker Melissa Mark-Viverito to launch #NotAFan, a new campaign to address domestic violence in professional sports.
#NotAFan is a fan-focused public awareness campaign that empowers fans to take a stand against domestic violence. The campaign features sports figures from the New York teams: The Yankees (Joe Girardi), Mets (Jeurys Familia), Knicks (John Starks), Liberty (Kiah Stokes), Rangers (Rod Gilbert), and Cosmos (Lucky Mkosana and Giovanni Savarese) in a series of video PSAs and photography portraits.
"Domestic violence is not an easy subject to discuss," said Cosmos COO Erik Stover. "We stand with Council Speaker, Melissa Mark-Viverito, on taking a leadership role to raise awareness of this very real issue and bringing support to the victims in New York.”
The message is simple: you can be a baseball/basketball/hockey/soccer fan, a Yankees/Mets/Knicks/Liberty/Rangers/Cosmos fan, but NOT A FAN of domestic violence.
The campaign encourages fans to wear purple on their team’s jersey or cap and tweet/upload to social media a photo of themselves with the hashtag #NotAFan with a short message:
I’m a X (type of sport) fan, a Y fan (team), but #NotAFan of domestic violence.
The PSA also directs viewers to the National Coalition Against Domestic Violence where they can learn more and donate to support efforts to raise awareness and address domestic violence.